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            <itunes:name>Agreena</itunes:name>
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        <title>Soil Carbon</title>
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            <title>Soil Carbon</title>
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            <title>Proving Soil Carbon at Scale: AgreenaCarbon’s Landmark Verra Verification</title>
            <link>http://webinar.agreena.com/proving-soil-carbon-at-scale-1</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;AgreenaCarbon has achieved a landmark milestone as the world’s largest soil carbon project to be verified by Verra. &lt;/strong&gt;This landmark achievement marks a turning point for the role of soil carbon in climate action, unlocking new opportunities for impact and scale in the voluntary carbon market (VCM).&lt;/p&gt;&lt;p&gt;In this session, you’ll hear directly from the expert team behind the project as they share the journey to issuance, the scientific rigour underpinning the credits, and the broader significance for both farmers and market stakeholders.&lt;/p&gt;&lt;p&gt;We’ll explore what this verification means for the future of soil carbon, how the issuance of credits paves the way for immediate climate impact, and why transparency and trust are central to scaling this solution globally.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Together, we’ll discuss:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• The journey to achieving Verra verification&lt;/p&gt;&lt;p&gt;• Why soil carbon is a high-impact climate solution&lt;/p&gt;&lt;p&gt;• The scientific rigour and credibility behind soil carbon credits&lt;/p&gt;&lt;p&gt;• The impact of issuance – immediate and scalable opportunities for climate action&lt;/p&gt;&lt;p&gt;• What growing demand in the VCM means for buyers and stakeholders&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This live webinar is your opportunity to gain transparency into the process, understand the market implications, and ask your questions directly to the team driving this historic milestone.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&#128197; &lt;strong&gt;Date:&lt;/strong&gt; 28 October&lt;/p&gt;&lt;p&gt;⏰ &lt;strong&gt;Time:&lt;/strong&gt; 1 pm CET&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;If you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/proving-soil-carbon-at-scale-1"&gt;&lt;img src="http://webinar.agreena.com/64968580/117848288/4c98382e1745f8ab6d19de0afa66b050/standard/download-13-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 28 Oct 2025 13:13:36 GMT</pubDate>
            <media:title>Proving Soil Carbon at Scale: AgreenaCarbon’s Landmark Verra Verification</media:title>
            <itunes:summary>AgreenaCarbon has achieved a landmark milestone as the world’s largest soil carbon project to be verified by Verra. This landmark achievement marks a turning point for the role of soil carbon in climate action, unlocking new opportunities for impact and scale in the voluntary carbon market (VCM).In this session, you’ll hear directly from the expert team behind the project as they share the journey to issuance, the scientific rigour underpinning the credits, and the broader significance for both farmers and market stakeholders.We’ll explore what this verification means for the future of soil carbon, how the issuance of credits paves the way for immediate climate impact, and why transparency and trust are central to scaling this solution globally.Together, we’ll discuss:• The journey to achieving Verra verification• Why soil carbon is a high-impact climate solution• The scientific rigour and credibility behind soil carbon credits• The impact of issuance – immediate and scalable opportunities for climate action• What growing demand in the VCM means for buyers and stakeholdersThis live webinar is your opportunity to gain transparency into the process, understand the market implications, and ask your questions directly to the team driving this historic milestone.&#128197; Date: 28 October⏰ Time: 1 pm CETIf you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.</itunes:summary>
            <itunes:subtitle>AgreenaCarbon has achieved a landmark milestone as the world’s largest soil carbon project to be verified by Verra. This landmark achievement marks a turning point for the role of soil carbon in climate action, unlocking new opportunities for...</itunes:subtitle>
            <itunes:author>Agreena</itunes:author>
            <itunes:duration>01:00:42</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;AgreenaCarbon has achieved a landmark milestone as the world’s largest soil carbon project to be verified by Verra. &lt;/strong&gt;This landmark achievement marks a turning point for the role of soil carbon in climate action, unlocking new opportunities for impact and scale in the voluntary carbon market (VCM).&lt;/p&gt;&lt;p&gt;In this session, you’ll hear directly from the expert team behind the project as they share the journey to issuance, the scientific rigour underpinning the credits, and the broader significance for both farmers and market stakeholders.&lt;/p&gt;&lt;p&gt;We’ll explore what this verification means for the future of soil carbon, how the issuance of credits paves the way for immediate climate impact, and why transparency and trust are central to scaling this solution globally.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Together, we’ll discuss:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• The journey to achieving Verra verification&lt;/p&gt;&lt;p&gt;• Why soil carbon is a high-impact climate solution&lt;/p&gt;&lt;p&gt;• The scientific rigour and credibility behind soil carbon credits&lt;/p&gt;&lt;p&gt;• The impact of issuance – immediate and scalable opportunities for climate action&lt;/p&gt;&lt;p&gt;• What growing demand in the VCM means for buyers and stakeholders&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This live webinar is your opportunity to gain transparency into the process, understand the market implications, and ask your questions directly to the team driving this historic milestone.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&#128197; &lt;strong&gt;Date:&lt;/strong&gt; 28 October&lt;/p&gt;&lt;p&gt;⏰ &lt;strong&gt;Time:&lt;/strong&gt; 1 pm CET&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;If you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/proving-soil-carbon-at-scale-1"&gt;&lt;img src="http://webinar.agreena.com/64968580/117848288/4c98382e1745f8ab6d19de0afa66b050/standard/download-13-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <enclosure url="http://webinar.agreena.com/64968575/116771648/89aef82ca9c8cbd2d65d7f540c2a6925/video_medium/how-soil-carbon-partnerships-drive-2-video.mp4?source=podcast" type="video/mp4" length="217465440"/>
            <title>How soil carbon partnerships drive real climate action - A corporate case study</title>
            <link>http://webinar.agreena.com/how-soil-carbon-partnerships-drive-2</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;Soil carbon is becoming a key lever for climate action, but how are companies deciding if it’s the right fit for them, and what does it really look like when put into practice?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;In this session, we’ll host an open conversation with Inge Huijbrechts, Chief Sustainability and Security Officer at Radisson Hotel Group, Kanika Chandaria (Head of Marketing and Comms at Agreena) and regenerative farmer, Thomas Gent, reflecting on their shared journey and the role soil carbon can play in credible corporate climate strategies.&amp;nbsp;&lt;/p&gt;&lt;p&gt;Using Radisson’s experience as a real-world case, we’ll unpack the choices, challenges, and opportunities that come with investing in soil carbon.&lt;/p&gt;&lt;p&gt;A key focus will be how soil carbon fits into Radisson’s broader sustainability strategy, and the types of climate claims it enables them to make with integrity.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Together, we’ll discuss:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• Why Radisson turned to soil carbon as part of its climate strategy&lt;/p&gt;&lt;p&gt;• How collaborations between corporates and project developers can create genuine impact&lt;/p&gt;&lt;p&gt;• What this case can teach us about integrity, responsibility, and the future of carbon markets&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;This session is a chance to listen in on an honest dialogue about corporate responsibility and soil carbon’s role in meaningful climate action - with the opportunity to ask your questions live.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&#128197; Date: 24 September&lt;/p&gt;&lt;p&gt;⏰ Time: 3 pm CET&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;If you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/how-soil-carbon-partnerships-drive-2"&gt;&lt;img src="http://webinar.agreena.com/64968575/116771648/89aef82ca9c8cbd2d65d7f540c2a6925/standard/download-16-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 24 Sep 2025 14:05:49 GMT</pubDate>
            <media:title>How soil carbon partnerships drive real climate action - A corporate case study</media:title>
            <itunes:summary>Soil carbon is becoming a key lever for climate action, but how are companies deciding if it’s the right fit for them, and what does it really look like when put into practice?In this session, we’ll host an open conversation with Inge Huijbrechts, Chief Sustainability and Security Officer at Radisson Hotel Group, Kanika Chandaria (Head of Marketing and Comms at Agreena) and regenerative farmer, Thomas Gent, reflecting on their shared journey and the role soil carbon can play in credible corporate climate strategies.Using Radisson’s experience as a real-world case, we’ll unpack the choices, challenges, and opportunities that come with investing in soil carbon.A key focus will be how soil carbon fits into Radisson’s broader sustainability strategy, and the types of climate claims it enables them to make with integrity.Together, we’ll discuss:• Why Radisson turned to soil carbon as part of its climate strategy• How collaborations between corporates and project developers can create genuine impact• What this case can teach us about integrity, responsibility, and the future of carbon marketsThis session is a chance to listen in on an honest dialogue about corporate responsibility and soil carbon’s role in meaningful climate action - with the opportunity to ask your questions live.&#128197; Date: 24 September⏰ Time: 3 pm CETIf you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.</itunes:summary>
            <itunes:subtitle>Soil carbon is becoming a key lever for climate action, but how are companies deciding if it’s the right fit for them, and what does it really look like when put into practice?In this session, we’ll host an open conversation with Inge Huijbrechts,...</itunes:subtitle>
            <itunes:author>Agreena</itunes:author>
            <itunes:duration>59:50</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;Soil carbon is becoming a key lever for climate action, but how are companies deciding if it’s the right fit for them, and what does it really look like when put into practice?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;In this session, we’ll host an open conversation with Inge Huijbrechts, Chief Sustainability and Security Officer at Radisson Hotel Group, Kanika Chandaria (Head of Marketing and Comms at Agreena) and regenerative farmer, Thomas Gent, reflecting on their shared journey and the role soil carbon can play in credible corporate climate strategies.&amp;nbsp;&lt;/p&gt;&lt;p&gt;Using Radisson’s experience as a real-world case, we’ll unpack the choices, challenges, and opportunities that come with investing in soil carbon.&lt;/p&gt;&lt;p&gt;A key focus will be how soil carbon fits into Radisson’s broader sustainability strategy, and the types of climate claims it enables them to make with integrity.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Together, we’ll discuss:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;• Why Radisson turned to soil carbon as part of its climate strategy&lt;/p&gt;&lt;p&gt;• How collaborations between corporates and project developers can create genuine impact&lt;/p&gt;&lt;p&gt;• What this case can teach us about integrity, responsibility, and the future of carbon markets&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;This session is a chance to listen in on an honest dialogue about corporate responsibility and soil carbon’s role in meaningful climate action - with the opportunity to ask your questions live.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&#128197; Date: 24 September&lt;/p&gt;&lt;p&gt;⏰ Time: 3 pm CET&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;If you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/how-soil-carbon-partnerships-drive-2"&gt;&lt;img src="http://webinar.agreena.com/64968575/116771648/89aef82ca9c8cbd2d65d7f540c2a6925/standard/download-16-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <enclosure url="http://webinar.agreena.com/64968566/114295043/00aed2c589414b75e5b9c758e882f790/video_medium/the-state-of-regenerative-1-video.mp4?source=podcast" type="video/mp4" length="248011192"/>
            <title>The state of regenerative agriculture: Moving beyond the buzzword</title>
            <link>http://webinar.agreena.com/the-state-of-regenerative-1</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;Regenerative agriculture is more than a trending term – it’s a critical pathway for the future of food, climate, and ecosystems. But how do we move from early momentum to meaningful, lasting change? And what might that really look like in practice?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Join us for an open, reflective conversation exploring the current state of regenerative agriculture. Our speakers, Kanika Chandaria (Head of Marketing and Comms at Agreena) and regenerative farmer, Thomas Gent, will share their perspectives and insights from recent events such as Groundswell, London Climate Action Week, and London Tech Week, reflecting on where the movement could be headed next.&lt;/p&gt;&lt;p&gt;In this session, we'll explore:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;What it might take to move regenerative agriculture beyond pilots and small-scale projects&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The untapped potential of policy and storytelling to unlock meaningful scale and legitimacy for regenerative farming&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The role brands, consumers, and supply chains can play in scaling efforts while maintaining integrity&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The evolving conversation around soil carbon, supply chain emissions, and the potential of regenerative practices&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;What do you think regenerative agriculture will look like in the future? Join the conversation as we unpack where regen ag stands today, and where it might go next.&lt;/p&gt;&lt;p&gt;&#128197; Date: 8 July 2025&lt;/p&gt;&lt;p&gt;⏰ Time: 1 pm CET&lt;/p&gt;&lt;p&gt;If you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/the-state-of-regenerative-1"&gt;&lt;img src="http://webinar.agreena.com/64968566/114295043/00aed2c589414b75e5b9c758e882f790/standard/download-14-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 08 Jul 2025 12:09:37 GMT</pubDate>
            <media:title>The state of regenerative agriculture: Moving beyond the buzzword</media:title>
            <itunes:summary>Regenerative agriculture is more than a trending term – it’s a critical pathway for the future of food, climate, and ecosystems. But how do we move from early momentum to meaningful, lasting change? And what might that really look like in practice?Join us for an open, reflective conversation exploring the current state of regenerative agriculture. Our speakers, Kanika Chandaria (Head of Marketing and Comms at Agreena) and regenerative farmer, Thomas Gent, will share their perspectives and insights from recent events such as Groundswell, London Climate Action Week, and London Tech Week, reflecting on where the movement could be headed next.In this session, we'll explore:What it might take to move regenerative agriculture beyond pilots and small-scale projectsThe untapped potential of policy and storytelling to unlock meaningful scale and legitimacy for regenerative farmingThe role brands, consumers, and supply chains can play in scaling efforts while maintaining integrityThe evolving conversation around soil carbon, supply chain emissions, and the potential of regenerative practicesWhat do you think regenerative agriculture will look like in the future? Join the conversation as we unpack where regen ag stands today, and where it might go next.&#128197; Date: 8 July 2025⏰ Time: 1 pm CETIf you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.</itunes:summary>
            <itunes:subtitle>Regenerative agriculture is more than a trending term – it’s a critical pathway for the future of food, climate, and ecosystems. But how do we move from early momentum to meaningful, lasting change? And what might that really look like in...</itunes:subtitle>
            <itunes:author>Agreena</itunes:author>
            <itunes:duration>01:00:46</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;Regenerative agriculture is more than a trending term – it’s a critical pathway for the future of food, climate, and ecosystems. But how do we move from early momentum to meaningful, lasting change? And what might that really look like in practice?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Join us for an open, reflective conversation exploring the current state of regenerative agriculture. Our speakers, Kanika Chandaria (Head of Marketing and Comms at Agreena) and regenerative farmer, Thomas Gent, will share their perspectives and insights from recent events such as Groundswell, London Climate Action Week, and London Tech Week, reflecting on where the movement could be headed next.&lt;/p&gt;&lt;p&gt;In this session, we'll explore:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;What it might take to move regenerative agriculture beyond pilots and small-scale projects&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The untapped potential of policy and storytelling to unlock meaningful scale and legitimacy for regenerative farming&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The role brands, consumers, and supply chains can play in scaling efforts while maintaining integrity&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The evolving conversation around soil carbon, supply chain emissions, and the potential of regenerative practices&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;What do you think regenerative agriculture will look like in the future? Join the conversation as we unpack where regen ag stands today, and where it might go next.&lt;/p&gt;&lt;p&gt;&#128197; Date: 8 July 2025&lt;/p&gt;&lt;p&gt;⏰ Time: 1 pm CET&lt;/p&gt;&lt;p&gt;If you can’t join us live, register anyway and we’ll send you the recording to watch on-demand.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/the-state-of-regenerative-1"&gt;&lt;img src="http://webinar.agreena.com/64968566/114295043/00aed2c589414b75e5b9c758e882f790/standard/download-14-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <enclosure url="http://webinar.agreena.com/64968571/111483481/dbc22de730498a48ba7ca51bcf026803/video_medium/measuring-carbon-in-soil-technology-1-video.mp4?source=podcast" type="video/mp4" length="195817005"/>
            <title>Measuring carbon in soil: Technology and innovation for climate impact</title>
            <link>http://webinar.agreena.com/measuring-carbon-in-soil-technology-1</link>
            <description>&lt;p&gt;&lt;p&gt;Join us for an insightful webinar exploring technologies for measuring and verifying soil carbon sequestration.&lt;/p&gt;&lt;p&gt;As the world seeks innovative solutions to combat climate change, soil's potential as a carbon sink has attracted growing interest.&amp;nbsp;Our experts will delve into Agreena's comprehensive methodology, combining dMRV and machine learning models, soil sampling and field inspections, followed by a deep dive into our soil organic carbon models.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this one-hour session, we'll cover:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;The role of soil as a crucial carbon sink&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Agreena's approach to calculating and verifying soil carbon&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;An in-depth look at our soil organic carbon (SOC) models&lt;br&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&#128197; 27 March 2025&lt;/p&gt;&lt;p&gt;⏰ 3pm CET&lt;br&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;There will be opportunities for questions during the session, and we look forward to diving into the world of soil carbon with you. &lt;br&gt;&lt;br&gt;&lt;em&gt;If you can't tune in live, please register and we will email you a link to the webinar recording, available to you on-demand after the live webinar.&lt;/em&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/measuring-carbon-in-soil-technology-1"&gt;&lt;img src="http://webinar.agreena.com/64968571/111483481/dbc22de730498a48ba7ca51bcf026803/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 27 Mar 2025 15:06:06 GMT</pubDate>
            <media:title>Measuring carbon in soil: Technology and innovation for climate impact</media:title>
            <itunes:summary>Join us for an insightful webinar exploring technologies for measuring and verifying soil carbon sequestration.As the world seeks innovative solutions to combat climate change, soil's potential as a carbon sink has attracted growing interest.Our experts will delve into Agreena's comprehensive methodology, combining dMRV and machine learning models, soil sampling and field inspections, followed by a deep dive into our soil organic carbon models.In this one-hour session, we'll cover:The role of soil as a crucial carbon sinkAgreena's approach to calculating and verifying soil carbonAn in-depth look at our soil organic carbon (SOC) models&#128197; 27 March 2025⏰ 3pm CETThere will be opportunities for questions during the session, and we look forward to diving into the world of soil carbon with you. If you can't tune in live, please register and we will email you a link to the webinar recording, available to you on-demand after the live webinar.</itunes:summary>
            <itunes:subtitle>Join us for an insightful webinar exploring technologies for measuring and verifying soil carbon sequestration.As the world seeks innovative solutions to combat climate change, soil's potential as a carbon sink has attracted growing interest.Our...</itunes:subtitle>
            <itunes:author>Agreena</itunes:author>
            <itunes:duration>55:03</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Join us for an insightful webinar exploring technologies for measuring and verifying soil carbon sequestration.&lt;/p&gt;&lt;p&gt;As the world seeks innovative solutions to combat climate change, soil's potential as a carbon sink has attracted growing interest.&amp;nbsp;Our experts will delve into Agreena's comprehensive methodology, combining dMRV and machine learning models, soil sampling and field inspections, followed by a deep dive into our soil organic carbon models.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this one-hour session, we'll cover:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;The role of soil as a crucial carbon sink&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Agreena's approach to calculating and verifying soil carbon&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;An in-depth look at our soil organic carbon (SOC) models&lt;br&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&#128197; 27 March 2025&lt;/p&gt;&lt;p&gt;⏰ 3pm CET&lt;br&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;There will be opportunities for questions during the session, and we look forward to diving into the world of soil carbon with you. &lt;br&gt;&lt;br&gt;&lt;em&gt;If you can't tune in live, please register and we will email you a link to the webinar recording, available to you on-demand after the live webinar.&lt;/em&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/measuring-carbon-in-soil-technology-1"&gt;&lt;img src="http://webinar.agreena.com/64968571/111483481/dbc22de730498a48ba7ca51bcf026803/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Verra registration of the AgreenaCarbon project: A new era for regenerative...</title>
            <link>http://webinar.agreena.com/verra-registration-of-the-1</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;strong&gt;The AgreenaCarbon Project’s Verra Registration - A landmark achievement for the soil carbon market in advancing the regenerative revolution. &lt;/strong&gt;&lt;br&gt;After several years of rigorous review process, Agreena achieves a landmark milestone for the soil carbon market and the regenerative agriculture movement. &lt;br&gt;The AgreenaCarbon Project is now the first large-scale arable agriculture project registered by Verra under the Verified Carbon Standard (VCS) VM0042 methodology. &lt;br&gt;&lt;br&gt;In this session, we will be joined by Roberta McDonald, Head of Programme at Agreena, who will be sharing her insights into the validation process. &lt;strong&gt;Join this session to learn more about what this validation means for farmers and corporates in delivering nature-based action. &lt;/strong&gt;&lt;br&gt;&lt;br&gt;&lt;strong&gt;Key topics include: &lt;/strong&gt;&lt;br&gt;- What does this Verra registration mean &lt;br&gt;- The journey to validation &lt;br&gt;- The importance of verified data &lt;br&gt;- Impact on farmers and corporates &lt;br&gt;- Next steps to issuance&lt;br&gt;&lt;br&gt;&#128197; Date: 18 February 2025&lt;br&gt;⏰ Time: 14:00 CET &lt;br&gt;&lt;br&gt;There will be opportunities for questions during the session, and we look forward to discussing this important milestone with you.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/verra-registration-of-the-1"&gt;&lt;img src="http://webinar.agreena.com/64968568/110053593/ffc854ea3cfb2d109b8caab2b82e3029/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Feb 2025 14:12:18 GMT</pubDate>
            <media:title>Verra registration of the AgreenaCarbon project: A new era for regenerative...</media:title>
            <itunes:summary>The AgreenaCarbon Project’s Verra Registration - A landmark achievement for the soil carbon market in advancing the regenerative revolution. After several years of rigorous review process, Agreena achieves a landmark milestone for the soil carbon market and the regenerative agriculture movement. The AgreenaCarbon Project is now the first large-scale arable agriculture project registered by Verra under the Verified Carbon Standard (VCS) VM0042 methodology. In this session, we will be joined by Roberta McDonald, Head of Programme at Agreena, who will be sharing her insights into the validation process. Join this session to learn more about what this validation means for farmers and corporates in delivering nature-based action. Key topics include: - What does this Verra registration mean - The journey to validation - The importance of verified data - Impact on farmers and corporates - Next steps to issuance&#128197; Date: 18 February 2025⏰ Time: 14:00 CET There will be opportunities for questions during the session, and we look forward to discussing this important milestone with you.</itunes:summary>
            <itunes:subtitle>The AgreenaCarbon Project’s Verra Registration - A landmark achievement for the soil carbon market in advancing the regenerative revolution. After several years of rigorous review process, Agreena achieves a landmark milestone for the soil carbon...</itunes:subtitle>
            <itunes:author>Agreena</itunes:author>
            <itunes:duration>01:02:12</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;strong&gt;The AgreenaCarbon Project’s Verra Registration - A landmark achievement for the soil carbon market in advancing the regenerative revolution. &lt;/strong&gt;&lt;br&gt;After several years of rigorous review process, Agreena achieves a landmark milestone for the soil carbon market and the regenerative agriculture movement. &lt;br&gt;The AgreenaCarbon Project is now the first large-scale arable agriculture project registered by Verra under the Verified Carbon Standard (VCS) VM0042 methodology. &lt;br&gt;&lt;br&gt;In this session, we will be joined by Roberta McDonald, Head of Programme at Agreena, who will be sharing her insights into the validation process. &lt;strong&gt;Join this session to learn more about what this validation means for farmers and corporates in delivering nature-based action. &lt;/strong&gt;&lt;br&gt;&lt;br&gt;&lt;strong&gt;Key topics include: &lt;/strong&gt;&lt;br&gt;- What does this Verra registration mean &lt;br&gt;- The journey to validation &lt;br&gt;- The importance of verified data &lt;br&gt;- Impact on farmers and corporates &lt;br&gt;- Next steps to issuance&lt;br&gt;&lt;br&gt;&#128197; Date: 18 February 2025&lt;br&gt;⏰ Time: 14:00 CET &lt;br&gt;&lt;br&gt;There will be opportunities for questions during the session, and we look forward to discussing this important milestone with you.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/verra-registration-of-the-1"&gt;&lt;img src="http://webinar.agreena.com/64968568/110053593/ffc854ea3cfb2d109b8caab2b82e3029/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <enclosure url="http://webinar.agreena.com/64968567/98838342/95ecb7bd5d28443b63364c03db8000be/video_medium/unlocking-new-income-streams-for-1-video.mp4?source=podcast" type="video/mp4" length="169926342"/>
            <title>Unlocking new income streams for your farm: navigating carbon credits and SFI</title>
            <link>http://webinar.agreena.com/unlocking-new-income-streams-for-1</link>
            <description>&lt;p&gt;&lt;p&gt;Join our next webinar to learn how sustainable farming practices can boost your income through programmes like the SFI (Sustainable Farming Incentive) and carbon credits, while also saving you money through regenerative practices.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;This session will feature:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Thomas Gent from Agreena, discussing the potential of carbon credits as a lucrative income stream that supports a transition to regenerative and sustainable farming.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Cameron Hughes from The CLA, providing insights into the latest developments in the government's Sustainable Farming Incentive (SFI), including available options and how farmers are navigating the scheme and applications.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Joe Morrell from Sentry, sharing first-hand experiences of how Sentry farms are transitioning to regenerative approaches and applying SFI options on their farms.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Key takeaways will include:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Understand the financial benefits of carbon credits and how they can support your transition to regenerative farming practices.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Get up-to-date information on SFI and how to make the most of it for your farm.&amp;nbsp;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Learn from real-world applications of increasing farm financial and environmental sustainability&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&#128197; 26 April 2024&lt;/p&gt;&lt;p&gt;⏰ 12:00 – 13:00 GMT&lt;/p&gt;&lt;p&gt;There will be opportunities for questions during the session and we’re excited to hear what you want to learn about SFI and carbon credits.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/unlocking-new-income-streams-for-1"&gt;&lt;img src="http://webinar.agreena.com/64968567/98838342/95ecb7bd5d28443b63364c03db8000be/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 26 Apr 2024 12:05:12 GMT</pubDate>
            <media:title>Unlocking new income streams for your farm: navigating carbon credits and SFI</media:title>
            <itunes:summary>Join our next webinar to learn how sustainable farming practices can boost your income through programmes like the SFI (Sustainable Farming Incentive) and carbon credits, while also saving you money through regenerative practices.This session will feature:Thomas Gent from Agreena, discussing the potential of carbon credits as a lucrative income stream that supports a transition to regenerative and sustainable farming.Cameron Hughes from The CLA, providing insights into the latest developments in the government's Sustainable Farming Incentive (SFI), including available options and how farmers are navigating the scheme and applications.Joe Morrell from Sentry, sharing first-hand experiences of how Sentry farms are transitioning to regenerative approaches and applying SFI options on their farms.Key takeaways will include:Understand the financial benefits of carbon credits and how they can support your transition to regenerative farming practices.Get up-to-date information on SFI and how to make the most of it for your farm.Learn from real-world applications of increasing farm financial and environmental sustainability&#128197; 26 April 2024⏰ 12:00 – 13:00 GMTThere will be opportunities for questions during the session and we’re excited to hear what you want to learn about SFI and carbon credits.</itunes:summary>
            <itunes:subtitle>Join our next webinar to learn how sustainable farming practices can boost your income through programmes like the SFI (Sustainable Farming Incentive) and carbon credits, while also saving you money through regenerative practices.This session will...</itunes:subtitle>
            <itunes:author>Agreena</itunes:author>
            <itunes:duration>01:00:06</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Join our next webinar to learn how sustainable farming practices can boost your income through programmes like the SFI (Sustainable Farming Incentive) and carbon credits, while also saving you money through regenerative practices.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;This session will feature:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Thomas Gent from Agreena, discussing the potential of carbon credits as a lucrative income stream that supports a transition to regenerative and sustainable farming.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Cameron Hughes from The CLA, providing insights into the latest developments in the government's Sustainable Farming Incentive (SFI), including available options and how farmers are navigating the scheme and applications.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Joe Morrell from Sentry, sharing first-hand experiences of how Sentry farms are transitioning to regenerative approaches and applying SFI options on their farms.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Key takeaways will include:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Understand the financial benefits of carbon credits and how they can support your transition to regenerative farming practices.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Get up-to-date information on SFI and how to make the most of it for your farm.&amp;nbsp;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Learn from real-world applications of increasing farm financial and environmental sustainability&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&#128197; 26 April 2024&lt;/p&gt;&lt;p&gt;⏰ 12:00 – 13:00 GMT&lt;/p&gt;&lt;p&gt;There will be opportunities for questions during the session and we’re excited to hear what you want to learn about SFI and carbon credits.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://webinar.agreena.com/unlocking-new-income-streams-for-1"&gt;&lt;img src="http://webinar.agreena.com/64968567/98838342/95ecb7bd5d28443b63364c03db8000be/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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